Why Storytelling is So Important for Your Brand

  Stories around the campfire have always bonded people, enhanced loyalty, encouraged communication and acted as an essential channel for sharing history and current events. For today’s marketers, consumers in the global village still gather and exchange...

How to Use Long-Tail Keywords to Drive Traffic to Your Website

  Keyword usage has evolved considerably in the last several years. While excessive keyword stuffing was once a widely used practice, most marketers are now aware that keyword stuffing is a practice to be avoided, as is the repetitive use of the same keywords....

Tips for Including Craigslist in Your Internet Marketing Strategy

  If your Internet marketing strategy doesn’t include establishing a presence on Craigslist, make it a priority this year to incorporate it. Craigslist can provide your business with more exposure to potential customers as well as help increase your local...

How eBay and Amazon Could Help Improve Your Site’s Rankings

  As Google continues to alter its mighty search algorithms to better push targeted and relevant content to the forefront of their search results, savvy web marketers must change their tactics to keep up in the rankings. The search highway is littered with...

Are You Reaching Your Target Market? If Not, Here’s How

  In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...

Tips for Using Google Adwords

  Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the...

Develop a Better Web Design to Lower Bounce Rate

The bounce rate of your website is the number of visitors who never make it beyond the first page of content and navigate away quickly. A high bounce rate means that your website is falling short of engaging visitors to the degree needed to hold their attention or...

How to Optimize Your Site for Local Search

If you’re a small business, and even if you’re a large business looking to pinpoint target audiences, local SEO is a major factor contributing to your site’s success. Optimizing your website for local searches, as opposed to broader SEO terms in...